Actionable Analytics, Going Deeper, Seeing Further, and Informing our Intuition

After reading the articles I noticed similarity of them all dealt with researching, observing, and analyzing ways to improve design for consumers. The design for consumers have significant importance we as designers must investigate what and who we are designing for. I know that research and developing, which is why I sometimes take a different approach at a project than the class. I take more time understanding every project I work on. I feel it is very important or else it will not be successful and I could not transfer my idea into a working project. Designers have the responsibility of visually communicating concepts that words may not translate.